On the one hand, 3D visualization has its origins in the distant 1962.
On the other hand, the beginning was laid back in the time of Euclid, when stereometry (a section of geometry that studies figures that do not lie in the same flatness) determined not only the position of bodies in space, but also the way information was displayed.
As for the use of three-dimensional graphics in the field of computer technology, in 1962 a graduate student from the United States created a program that allows to visualize simple geometric shapes and models. It was in Utah, for the first time that the first department of computer graphics opened in history.
Today 3D visualization is not only an entertainment sphere, a beautiful movie and a spectacular video game.
This is, first of all, an entrance ticket to the software market of industrial enterprises. Nowadays, not only has the market been created (everyone can calculate the cost of 3D visualization services individually or order visualization in 3D Max, Maya and other programs), but also become a developer, designer and creator, and even more – one can have his own 3D product visualization company.
There are those for whom 3D modeling and animation are more likely to be classified as hobbies, and there are 3D product visualization companies aimed at serious earnings by creating 3D models for different projects.
To increase the interest of potential customers in cooperation, it is necessary to provide them with a quality portfolio.
Often the result of visualization is a photorealistic image, the task of which is not only to demonstrate a specific object, product, but also to draw attention to it. In order for it to give the viewer the right impression, it is necessary to make the render realistic.
How to choose works for portfolio correctly
Portfolio of a 3D product visualization company is a selection of ready-made results of its specialists’’ work.
This is important for the future customer, since if there are examples of work, he gets the opportunity to objectively assess the level of the contractor and make the final decision on cooperation. Therefore, your first goal is to impress.
Before you begin to choose the work for placement in the portfolio, it is worth deciding what kind of orders you want to receive. You can choose one of the following options:
Universal visualizing company. For such a portfolio, everything that is already ready is suitable for you. If you have few completed renderings, creating such a portfolio is the most likely option. Specialists with a portfolio of this kind are mostly newcomers, and customers also know this, so there is a chance that they will try to assign you too low a cost of work.
But if you already have a lot of ready-made renderings, you should not throw everything in the portfolio – there are more winning strategies.
Narrow visualizing company. For example, you want to carry out 3D jewelry visualization as an order. It is logical that in your portfolio you will post examples of simulated rings, pendants, bracelets – but not cars or interiors, even if you were engaged in such projects.
The advantages of specialization are that if you successfully select a niche, the flow of well-paid orders will be constant, and the minus is that work on other topics will pass by.
Professional visualizing company. In a sense, such a company can be called a universal, since its portfolio contains works on various topics. However, the difference from the station wagon is that only the best works are shown to customers, on the basis of which they conclude what result can be expected from this visualizer. This approach is practiced most often and gives a good effect.
Once you have chosen your strategy and selected the work, it is time to begin design.
The result of the 3D visualization company work is a ready-made render, which is most often shown on a computer screen.
Therefore, the portfolio of such companies is created in electronic form. In this case, it is advisable to bring all the work to a single style: choose the appropriate design or frame, structure the renderings by category if you work in several areas.
Separate architectural 3D modeling from interior visualization and three-dimensional product visualization – this is how your potential employer will quickly find the right example.
Portfolio can be placed on a separate site, structuring projects by category.
One of the simplest options for demonstrating a portfolio is to use special online services to post examples of work.
There are both local sites and international sites, so if you speak English, your opportunities to get an interesting order are greatly expanded.
In this case, the company will send a link to his profile on the desired site if the customer asks to demonstrate the portfolio.
Another portfolio option is 3D visualization company own website, where the visualizers place their work and talk about their company.
3D Product Visualization Examples
Computer 3D visualization of cars is one of the most popular directions in creating product 3D visualization.
Often, viewers watching a finished three-dimensional picture or video with the participation of such a model do not even suspect that not a real carisin front of them, but its exact three-dimensional copy.
However, to achieve the desired result in this case, it is necessary to be able to create models at a fairly high level.
There are several applications for 3D car images, and marketing is what comes to mind first. All kinds of presentations, promotional materials, videos that are designed to familiarize the consumer with the new line of cars or, conversely, focus on the old one – everywhere you one use not photographs of real objects, but a 3D model, more often with a high degree of detail.
In computer games, three-dimensional cars are also found quite often, while they can act as some kind of background environment, and play a major role (for example, in games on racing themes).
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