“It is better to see once than to hear a hundred times,” – says the proverb, and it is difficult to argue with! This is one of the basic rules of marketing, without which it is simply impossible to carry out a successful sale. You can endlessly tell the client how stylish and ergonomically designed will look like, for example, the furniture in the interior and do not succeed. And you can create a 3D visual and instantly receive the order.
The author of the book “Visual thinking” Dan Roem is confident that one picture is worth a thousand words. 3D visualization allows you to convey your idea and demonstrate the benefits of the product sold. Psychologists say that the product demonstration and the opportunity to consider it well increases the chances of the sale about 50%. But what can selling services managers, such as juwelery manufacturers, who exist only in the project, do? In this case, 3D visualization is the best marketing solution!
Some few years ago the only way to see what any subject will look like has been drawing. However, the technologies are not standing in place. Today, you can “revive” any idea using 3D modeling and make changes at the design stage. Earlier three-dimensional graphics were used primarily in the entertainment industry – to create video games and movies. Now 3D rendering is used in almost all fields of activity: medicine, advertising, construction, manufacturing, research, IT. This is one of the most effective tools of promoting products and services on the market.
3D visuals allow you to accurately convey the smallest details of the subject or object – color, texture, size, and other. This is accomplished through textures and geometry. The main advantage of 3D modeling is that it allows you to create even non-existing facilities and bring you ideas to the consumer.
In the production, 3D visuals created before the issue of a pilot sample, can significantly save money. Agree, it is easier to make adjustments to the computer model, than to spend money on “upgrading” an existing product. And if a qualitative illustration is worth a thousand words, then a 3D-model is worth hundreds of thousands of drawings! Flat schematic representation of an object is static. It can neither be turned nor to considered in detail. 3d-visual is dynamic. They can be studied from any angle, assessing the extent to which they correspond to what was intended. In addition, complex models can easily be verified in the “collectability”. This is extremely important, because if the size and the dimensions of the components are chosen incorrectly, this is fraught with huge financial cost.
3D visualization of objects in the environment is the process of creating accurate, realistic images of objects using a computer program and putting them into the environment. Using 3D visuals in the environment helps to make the 3D rendering more realistic and vivid.
Placing an item in the environment is an integral part of any project. Images on a white background are required for a thorough examination of the object for example, used in online shops. And the environment is necessary for a better understanding of the subject – how it works, what it looks like in reality, to establish emotional contact with the consumer, primarily for advertising. 3D visuals with additional facilities make the image more “tasty”, saturated and memorable.
3D rendering of projects
One of the most important spheres of the application of 3D rendering of objects in the environment is 3D rendering of a design project. This applies to any technical development – from the rocket and missile engineering to the production of headphone. For the presentation of the project to investors or customers creative agencies need high-quality selling images. You can get them with the help of 3D visualization.
For example, the design of pavilions and exhibition stands.
3D visualization of the pavilions and exhibition stands is one of the most complex projects. A creative agency or a designer working on a model should be great to know all the details and production capabilities. It is very difficult to develop a successful project, especially if you do not have significant experience in advertising and professional organization of exhibitions. In order that a pavilion or a stand meet all requirements and the work does not become a waste of time and money – it is better to trust the professionals. Creation of exhibition stands by experienced designers is a guarantee of legitimate expectations.
When rendering any projects, we are always looking for more originality in order that the constructions meet not only all the stated objectives, but also stand out from the crowd. An exclusive design clevelry thought out is the foundation of success of any project.
3D rendering in the advertisement
Promotional materials can not do without the use of 3D-visualization. Firstly, it is difficult to photograph some of the items. For example, in perfume advertising objective 3D-visualization is often used. Typically, the vial is not being photographed, and visualized. This helps to avoid glare from the glass and favours to display the product at its best.
Secondly, there are often non-existent characters or stories in advertising that are impossible to recreate without the use of 3D rendering. They also need this technology.
In both cases, visualization of environment is preferable in the advertising. For example, in the advertising of beer images of glasses, snacks, ice are added to the bottle itself. A variety of different effects are regularly used. All this is achieved by using 3D visualization of the environment.
Visualization, of both stationary and dynamic advertising structures allows to choose a design option the best way, which will meet all the requirements, in harmony with the overall style of the company and with the architectural design.
The modern market of advertising, architecture and real estate form a 3D computer imaging technology, they help to display business to a whole new level, provide unprecedented opportunities.
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