Product visualization is a universal tool from the category of 3D graphics, the capabilities of which are well known to professionals of various industries and fields of activity.

Its essence lies in the creation with the help of computer technology of a three-dimensional realistic image of a construction object, existing so far only in the format of design drawings. This is its fundamental difference from video or photographic shooting of already implemented projects.

Visualization of projects provides a unique opportunity to see firsthand the practical result of the implementation of any idea even before the idea itself is translated into reality.

Possessing exceptional reliability and realism, comparable to a photographic, highly sharp image obtained through 3D visualization, is an integral part of the development of many modern projects. Professionals and amateurs have long appreciated its wide possibilities and advantages of its use in a wide variety of purposes.

3D Product visualization in Artland Design Studio

Today, many specialized bureaus offer a wide range of services for 3d visualization of objects for various customer needs. Among them – the use of photographic and video images for promotional purposes, the presentation of the object at presentations and specialized exhibitions, an additional stage of the production process and negotiations with the customer.

Our company, which has many years of experience in such activities, will be happy to translate into three-dimensional graphics the most complex and interesting project. The studio’s specialists have the technical ability and professional skills to render products and services of any size, area, and volumes.

Answering the question of what is 3D product visualization, our profile experts give the most accurate definition: 3D visualization is an integral part of the design that allows you to graphically create the product of maximum realism. In other words, this is modern computer graphics, with the help of which three-dimensional models of any kind of objects are created.
Professional visualization of products allows you to simply and clearly convey your idea to the customer, which makes visualization an optimally effective tool for creating complex projects.

Products may include:

  • objects variously directed
  • furniture and decor items
  • jewelry and luxury items
  • machines and mechanisms
  • vehicles, food and more.

The list goes on and on. With Artland design studio you will get:

  • High photographic realism of simulated products or environments.
  • Unique level of detail
  • Unusual angles, imitation of macro and microscopes
  • Nontrivial transformations of the 3D model
  • Creative scenario
  • Original lighting solutions (play of light and shadows, glare, reflections)
  • Smoothing of defects inherent in any natural object

Who needs 3D product visualization

For many people, product visualization is a dark forest, and they don’t understand what it is all about. Visualization is perceived differently by professional designers, architects, marketers, and advertisers.

A specialist in the field of product visualization is able to create real graphic masterpieces. He can transfer any paper sketch to a three-dimensional definition and get a photo-realistic image that is not inferior in quality to a photo.

3D visualization of products represents a great way to get a graphic embodiment of an idea or a future project. You can really assess its prospects and make the necessary adjustments.

Product visualization is the process of creating original and unique photographic objects using special computer equipment. Specialist in his work uses software that allows you to perform complex graphics manipulations.

Unique advertising characters, modeled with the help of 3D visualization, in many cases, are much more interesting and more qualitatively convey to the consumer the properties of the promoted product or service.

3D visualization is widely used to assess the functionality and appearance when creating a new product design: mechanisms and machines, furniture and appliances, packaging and many more. This significantly reduces costs at the stage of manufacturing prototypes and molds, prior to serial production.

Possibilities of 3D product visualization

Visualization of products makes it possible to create photo-realistic images of high definition and of various degrees of complexity in the shortest possible time. The specialist is able to portray any existing and non-existent subject. The process of creating a three-dimensional model can be divided into several stages.

The visualizer on the basis of the technical task performs the work as accurately as possible according to the requirements of the customer.

Initially, a three-dimensional model of the future product is created. Next, there is texturing and visualization, where special software is used.

A ready-made image appears on which you can evaluate the prospects of any project.
The projects created by the visualizer are currently being actively used for advertising purposes, at exhibitions, for creating advertising, promoting products and services.

Product images have several key tasks:

  • to attract attention in the list of similar products;
  • make you want to click on the product;
  • to cause trust and desire to buy (on the product page)
  • reduce customer risk
    Products visualization is able to transfer the project from the text description and drawings to three-dimensional space. This makes it possible to see and correct in time any shortcomings. The quality of the final product improves markedly. The project model after the end of the visualization work can be viewed from any angle and from any side.
    At the last stage, a specialist taking into account realistic lighting selects the best angles and creates an image.

Features of  3D product visualization in various fields of expertise

To create a truly photo-realistic and high-quality picture of the future product, you need to use as much information as possible in your work. Recently, 3D visualization of products is in high demand in the advertising field.

First of all, it concerns the advertising of food and cosmetics. It should be noted that the visualization looks much more spectacular than an ordinary drawing, picture or just a photo. Often the work of the visualizer is required to create interesting and informative presentations.

For example, to attract investment for not yet created products.
In industrial production, visualization of products is actively used. You can simulate the design of machine tools, cars, airplanes, engines, and even a lot of various mechanisms and their details.

3D product visualization in advertising

3D visualization is indispensable when it is impossible or impractical to shoot real objects. Animated commercials with visually authentic volumetric 3D objects in realistic environments, such as (food, household appliances, furniture with impeccable appearance, perfectly copy their counterparts.

For example, when advertising is needed right now and here to get ahead of competitors, three-dimensional modeling will save finances and shorten the time for preparing promotional materials.

Creating high-quality scenery for the formation of a spectacular video series will turn into a round sum and take a lot of time, and if the concept of an advertising video involves moving to space, underwater or air space, then shooting is sometimes impossible in principle for technical or some other reasons.


Favorite little animals, talking food or patterns, in a few moments appearing on the walls of the advertised gadget – all this is done to attract consumers. Increasingly, marketers are using 3D visualization of objects, creating animated commercials. Shooting in real conditions do not give such an attractive picture, as with the use of animation.

3D modeling in foundry engineering

In the foundry industry, 3D modeling is gradually becoming an indispensable technological component of the product creation process. If we are talking about casting in metal molds, then 3D-models of such molds are created using 3D-modeling technology, as well as 3D-prototyping.

But not less popular today is casting in silicone molds. In this case, 3D-modeling and visualization will help you to create a prototype of the object, on the basis of which the form will be made of silicone or other material (wood, polyurethane, aluminum, etc.).

3D visualization for websites

This is a virtual image of a new level! In order that your idea is perceived with maximum efficiency, it must be visualized! Only 3D product visualization will help create a vivid, memorable image with the utmost realism of a three-dimensional image. Indeed, in the modern Internet space, full of advertising messages, it is very important to be able to correctly stand out. And this is easiest to do with the use of the 3D service, creating a variety of resources:

  • Online stores;
  • Corporate sites;
  • Landing page;
  • Promotional sites;
  • Business cards, etc.

If you have a desire to make the proposed product unique, original, recognizable, then get your chance of success!

Production and Manufacturing

Visualization systems have taken a huge step forward by incorporating 3D graphics into the standards of industry modeling programs. As a result of the presentation of convincing 3D graphic models, the quality of the presentation of design data has increased, which became the key to increasing product competitiveness.

Modern production can not be imagined without pre-production modeling of products. With the advent of 3D technologies, manufacturers have been able to significantly save materials and reduce the financial cost of engineering design. Using 3D modeling, graphic designers create three-dimensional images of parts and objects, which can later be used to create molds and prototypes of the object.

Product visualization for the furniture industry

Competition in the furniture market is reaching a whole new level today – primarily from Chinese manufacturers, who offer significantly lower prices. The result: in order to maintain sales growth, you need to spend more on advertising and marketing. Unfortunately, despite the huge amounts of money and the time spent on the development and production of furniture, products are not popular, and the money will eventually be wasted.

Even if you succeed in creating a truly successful product, only one or two colors will usually become popular, while you still have to create samples and advertise products with all possible colors.

The largest furniture manufacturers make extensive use of interior visualization to reduce marketing costs. For example, IKEA created 3D visualizations of products in catalogs, on websites, and in other promotional materials that have the following advantages:

  1. The ability to create photorealistic visualizations of the future furniture collection and use them in your catalog and for advertising. This way, you can research the market and find out which products will be more popular. This will allow you to spend money on actual production only after your products are pre-ordered. Making samples of different colors will cost a few dollars, and you will not spend anything on the production and selection of materials.
  2. The ability to create a visualization of the goods, both in the interior and on a white background. You will not need to rent a studio, hire a photographer and pay thousands of dollars for just a couple of photos from your catalog. Product visualization is much cheaper than photography.

POS materials

Images obtained by 3D-visualization otherwise called, 3D renders are ideal for creating bright, unifying the company and the brand of POS-materials. Product catalogs, booklets, stands, advertising structures created using photorealistic images of goods not only gain a competitive advantage and stimulate consumer demand but also simply delight the eye with luxurious high-quality graphics.

Design and visualization are almost never-discontinuous stages in the creation of packaging. Creating a realistic image is much cheaper than making a prototype, which is very important at the stage of coordinating the design and geometry of the package.

The same applies to the label as part of the package. The label, as a rule, complements the packaging, making it more attractive and selling. Label visualization will allow to evaluate and correct each label element, select the necessary colors, optimally place the inscriptions and elements of the corporate style, get a real copy of the future label.

Science and technology

In this area, 3D visualization is used mainly for the design of technical products. Modern technologies allow creating a visualization of the designed object, as close as possible to the real device, to evaluate it visually.

The three-dimensional model of the future mechanism speeds up and facilitates the work of the design engineer, saving him from the drawing process. Often, customers require you to think about the unusual design of household items. In this case, the visualization process helps to demonstrate the design solution.