Video advertising is a modern way to reach anyone. Architectural animation helps promote architectural and construction projects on the market, primarily by obtaining investment.
Thanks to 3D animation, one can bring his product or project to life. A 3D model can actually be created with the help of 3D architectural animation services, functions or processes can be animated and illustrated so that people can clearly understand one’s goal.
For a more effective presentation of an architectural project, animation clips in the form of a virtual tour in or around the building are currently used.
3D models are also used in the reconstruction of architectural objects, both lost historical monuments according to their descriptions or drawings, and proposed for the implementation of projects.
The model allows to present the object to the customer outside and inside with reference to the adjacent territory.
The range of audiovisual tools used for this is quite wide – computer 2D and 3D graphics, photography, animation, video, music, voice, special effects The most popular 3D graphics and three-dimensional animation program is 3Ds Max.
Using this program, one can simulate any of the most complex three-dimensional objects, and then make them move. The capabilities of 3Ds Max are so vast that it can be used to create animations with high resolution and color depth not only for digital playback but also for presentation on video.
The 3Ds Max app is designed for professional modeling and animation. The first and most important step in creating an animation clip is 3D animation architecture design, which is to say to develop a script for this clip.
A well-planned scenario is key to the success of any project. First of all, it is necessary to clearly and vividly imagine what and how to do it.
Be sure to at least approximately determine the duration of the clips, the composition of the project models, the animation of models and characters.
Everything can be animated in a three-dimensional scene – from light sources and cameras to any objects and effects.
Each animation created in the program uses the so-called keyframes, which contain information about all the animation parameters.
Animation effects can be very diverse: the play of shadows and lights, the movement of objects in virtual space, animated effects of post-processing, a deforming surface.
Very interesting and plausible effects are obtained by the interaction of particles with simulated forces of nature, including gusty wind and blast waves, energy rays and force fields.
Different types of forces can affect the speed and direction of particles in their system, such as Gravity, Wind, and Drag.
All lighting calculations are accurately taken into account, and from them comes the lighting that would have been represented by the photograph; a project was already built.
But just as we value the interpretation of the artist’s paintings on stage, so this is with architectural animation. Computers are our friends, but they are not artists.
Light is a liquid. Once all the accuracy of lighting and materials is in place, we artistically manipulate lighting effects to subtly or sometimes dramatically enhance the mood and focus of architecture and lifestyle.
Computers have no judgment. Designers. This is where the artistry of computer animation appears. A mood is created that cannot be achieved only by a computer. Hyperrealism paves the way for artistic realism.
The procedure for creating 3D animation architecture design in most cases is simple and standard:
To improve image quality, Vray rendering with Vray materials and Vray light sources is used, and Adobe Photoshop is ideal for drawing textures.
Creating various videos, such as walkthrough or fly around the building, car movement, flying birds, there is a need for video editing of these videos, as well as the inclusion of music, voice and special effects.
Adobe Premiere Pro and Sony Vegas are by far the most powerful and professional means of processing and editing video files.
Video editing programs allow to combine video files, edit them using tools such as “Stretch”, “Compress”, “Crop”, insert captions, overlay one file on another, reduce or enlarge the image, and assign various special effects to video files.
The next step in creating a video is to add sound, edit it and add special effects. The last step is rendering the animation. It is important to determine the resolution of the image output because completely different formats are used for viewing on a computer monitor and on a TV screen.
For display on a TV screen, it is necessary to consider not only the size but also the standard of the video signal, while the monitor has standard screen resolutions.
Who orders architectural animation?
There are 3 main categories of customers for Architectural Animation:
- customers who need to emphasize the status of the presentation object, go beyond the mass of investment projects, limited to 3D visualizations.
- customers, for whom it is important to talk about the object, without resorting to the services of a “salesman”. A good architectural animation eliminates all the questions from a potential investor, except for one thing – where to get the money to finance the project?
- customers for whom it is important to show the development of the project in time. This may be the sequence of occurrence of buildings within the micro-district, a demonstration of the sequence of formation of structures and construction processes within the same building. Processes that in an animated form are easier and faster to perceive by people than their display on static visualizations.
Alternatives to architectural animation
Currently, there are a number of alternatives to using classic architectural animation – these are virtual and augmented reality systems, animation engines for using 3D models, without a final rendering, with the possibility of interactive interaction with scene objects. Each of them has its advantages and complements each other.
In each case, the optimal choice is individual, and depends not only on the desire to produce one or another effect on the target audience, but also on the technical features of the project – on the number of objects in the scene and their quality to the time that the artist has to develop and deliver the presentation material.