Most often, companies use 3D animation to create 3D infographics, produce object animation or architectural visualization. But lately, 3D has become used in identity, design channels on TV and on YouTube. In addition, to stand out among others, companies began to use 3D in animating their logos or during the production of splash screens for videos, creating vivid images of their brands, which are permanently stored in the memory of their customers.
What is a 3D video?
The works to the creation of which three-dimensional modeling and animation in space were applied can also be attributed to 3D, even if in the end the work looks like a 2D movie.
Creation of object 3D animation
The whole animation can be divided into work with animated organisms – character 3D animation, animation of animals or creatures, plants, when they act consciously in relation to the participants of the scene (fantasy) and to work with inanimate objects – object animation.
When you need to show how the engine, the mechanism, the device work – order object animation, so you can best convey to your customers an understanding of how your product can improve and facilitate their life.
If during the animation of living things an important role is played by the expression of character through their movements, then in the creation of object animation it is the elaboration of technical details and compliance with the functionality of the animated device.
Animation, in this case, is done within the framework of the device itself, the laws of physics and most often serves to explain the principle of action or during the creation of a 3D presentation, for example, for exhibitions.
Creation of 3D food animation
A rather large area in which object 3D animation is used is food. When you show all the charm of your production or growing food. In terms of efficacy, there is little that can be compared to a cake cooked on the eyes and a bright, sweet frosting on it, and cutting ripe and juicy fruits.
In the production of 3D food animations, there is more control over how to show the cooking process than if you use regular shooting.
Now, almost all products of general consumption are produced industrially, depriving customers of the opportunity to observe the appetizing method of cooking or causing negative associations with mechanical heartless cooking, conveyor belt, metal, and cold colors.
With the help of 3D animation, you can create the right association for the products of your brand, which your customers will appreciate, feeling with each purchase the love of the real cook for their work.
Creation of 3D cinematics and trailers
From the very beginning of work on a gaming or media product, it is necessary to gather and warm up the audience by the time of release.
To do this, order 3D cinematics and trailers in which create a similar atmosphere attracting interest on the basis of the setting and storyline, allowing future players and viewers to feel like a participant in the scene before the release, to assess the quality and scale of your work, to love your product before it is released.
So you can tell your audience what they will receive after the acquisition and increase the number of final sales. Trailers and cinematics are ordered for board games, short 3D cartoons, games on phones, consoles, and PCs.
Creating 3D animated cartoons
The next level for companies after corporate and commercials is the creation of a short 3D animation. As a rule, large and medium-sized organizations have an established individual culture and mission, for expressing the meaning of which 3D animation is best suited.
With the help of character 3D animation, you can create your own 3D cartoon and express exceptional features that distinguish you from other companies on the market. So you create the right attitude to the brand and tell us about the meaning of the existence of your business.
The work process in creating short 3D animation is almost identical to the big movie. Everything is divided into sub-steps, planned and approved even before the start of production. In the end, everything will be done according to the prepared materials. In this case, the organization offers a huge range of opportunities to express themselves.
You can order a socially-oriented video that will increase loyalty to your brand or choose artistic animation by penetrating huge masses using a viral effect. You can go ahead and create a series of short cartoons where the characters use your product in everyday life, thus cultivating a keen interest in what you create for people.
Creating a 3D logo animation
The high-quality internet connection allowed everyone to comfortably watch movies and videos online, and organizations have another opportunity to communicate with their potential customers.
Nowadays, the use of video in Internet marketing is becoming more and more active in order to attract customers and increase brand loyalty and, in order not to drown in the environment of such work, you need to compare favorably with the rest from the very first seconds. For this, a 3D animation of the logo is created in the style of the organization, which becomes your business card and helps you to consolidate the chosen image behind your brand and all the materials that you publish on the web.
Even if a person is not ready to view the entire promotional video, active 3D animation attracts attention and leaves an imprint in the memory, thereby increasing the penetration into the masses of your brand. Suppose now that the viewer is not ready to make an order, but if there is the first need for your services, he will remember exactly this vivid image that we created.
Creation of 3D animation of an architectural object
To give your project more weight and clarity during the search stage, for example of investors or clients, it is useful to have at least an approximate result on hand that will be done during the course of work.
Plans and drawings in the form of a heap of black lines on paper will be hard to imagine in something tangible to a non-professional person.
Therefore, in order to simplify the task of communication and increase the chances of a project for success, managers order 3D animation of their projects, which helps customers to see and evaluate the final result at the decision-making stage. Architectural 3D animation is often used by builders, giving their clients the opportunity to see a house through which they have created a 3D tour, in which they will live when they purchase an apartment.
With its help, it will be possible to visually test the assembled mechanism even before sending its parts to the machine. Also, you can save on costs for materials and prototypes by making the necessary structural changes at the stage of creating a 3D model.