THE JOURNAL

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Long-form notes on 3D visualization, animation, and the craft behind the scenes. New posts when we have something worth saying.

3D product animation Examples Of 3D Product Animation: What Actually Gets Made When a client asks for examples of 3D product animation, they almost never mean “show me a flashy… Read article

3D product animation How to Make 3D Product Animation: A Studio Walkthrough If you have ever tried to film a wind turbine, a hydraulic attachment, or a kitchen appliance mid-cycle,… Read article

3D Software Revit for 2D and 3D Architectural Design: How Our Studio Actually Uses It Most studios talk about Revit like it’s a magic box. It isn’t. It’s a database that happens to… Read article

3D Software After Effects for 2D Animation: How Our Studio Uses It After Effects for 2D animation is one of those tools that quietly does the heavy lifting on a… Read article

3D Software ZBrush for 3D Character Design: How We Actually Use It Most articles about ZBrush for 3D character design read like a software brochure. This one is written from… Read article

3D interactive presentation What Is a 3D Interactive Presentation? A Studio’s Practical Guide A 3D interactive presentation is a piece of software the viewer drives themselves. Instead of watching a fixed… Read article

3D character design 3D Character Design Creator: How Studio Pipelines Actually Work The phrase “3D character design creator” gets searched by people with very different problems. Some need a mascot… Read article

3D product animation Best 3D Product Animation Software: Tools We Use in Production Most articles about 3D product animation software read like a Wikipedia dump â€” Maya for Hollywood, Houdini for… Read article

3D product animation 3D Product Animation Cost: What Actually Drives the Price Most pricing pages for 3D product animation are useless. They promise transparency in the opening line and then… Read article