The use of modern technology for marketing purposes is not a novelty, and therefore 3D visualization has found its application in a wide variety of business areas. This is a method that has a certain degree of versatility so that it can be adapted to any task
Types of visualization
The very concept of visualization implies the creation of a three-dimensional (in this case) model of a specific object or scene. Anything can be selected as an object, and depending on what the work is going on, the following types can be distinguished:
Visualization of construction sites.
High-rise residential buildings, private cottages, commercial buildings or residential complexes – any architecture and any exterior can be presented in the form of a 3D model.
This is convenient, as it gives an idea of a particular project much better than the most detailed drawings.
Visualization of the interior.
This type is necessary primarily for designers, since this is an improved version of preliminary sketches, thanks to which you can present your future interior to the customer, as well as experiment with finishing materials, furniture and other components of the room to get the best result.
Create individual objects.
Anything can act as an object, and the goals of using such a model can be very different. For example, it may be a layout for the presentation of a new product to potential customers or investors.
The tasks assigned to the visualizer determine how the three-dimensional model will be created, how much time will be required and what means will be used.
The main working tool, in this case, is a computer with special software that allows us to develop a model and render it.
Depending on the form in which the result is needed, additional operations may be required: for a full presentation, someone will need a video with the participation of the model being created, and for others, the photorealism of the finished object will be important, and in such cases you can not do without post-processing, which allows you to add certain special effects.
Why choose 3D architectural walkthrough for marketing
If we consider modern methods of advertising, it becomes noticeable that today all the major players in any industry, one way or another, use 3D visualization in their campaigns.
It can be an online advertisement, walkthrough animation, presentation or something else that can impress the consumer or the sponsor.
The fact is that such demonstrations have already proved their effectiveness compared to traditional methods of advertising (for example, shooting a regular video clip, photographs or drawings), and can also be combined with them, enhancing the result.
An important advantage of using three-dimensional layouts is that their creation is accessible to everyone due to the existence of a huge amount of software that allows doing all the necessary operations.
A common solution is to transfer such a development into the hands of third-party visualizers with the necessary qualifications and equipment for the production of a high-quality video or model.
However, here you will need not only to choose the right artist but also to set a clear task for him to get the result that is needed for marketing purposes.
The use of 3D models and animations for advertising purposes is a modern solution combining efficiency and accessibility. If one does not have enough quality marketing tools, he should pay attention to visualization.
The visualization of various historical data, including architectural monuments or entire scenes known from world history, is practiced for educational purposes in order to arouse interest in history and provide a more complete immersion of viewers in the world of past events.
Stages of creation of a historical panorama
If we turn to more general points on creating a 3D panorama, the first step is to photograph the scene. However, in case we want to carry out work to recreate the historical scene, such a survey is not always possible – if only because of the lack of the object itself for shooting.
In this case, the necessary personnel for subsequent work can be obtained by different methods: it can be 3D visualization of projects based on available information, photographs obtained from museums, drawings and diagrams and any other sources.
3D visualization methods are especially valuable in cases where photography is not possible since in this case the preparation of renderings becomes the basis for the image.
To get a full panorama, 6 renderings of the selected scene are needed. To do this, one needs to select a viewpoint and create the top, bottom, front, rear, left and right relative to it.
After that, the renders are sewn into a cubic projection in order to subsequently convert it into a special program to get a virtual panorama. However, there is a danger of getting noticeable pairing at the seams due to the randomness of the result obtained when the render program is running.
Therefore, it is not cubic panorama that is more preferable, but an equidistant projection, which is obtained through the use of shooting a 3D scene with a camera installed at one point and capable of covering 360 degrees of the scene.
Depending on where one plans to place the panorama, he will need to save the finished project in the appropriate format.
Turning a panorama in the 3D walkthrough
3D reconstruction of ancient cities or events will be more informative if you offer viewers not only to inspect a static picture but include various additional components in it.
These can be interactive elements, tooltips, sounds. In the latter case, it’s possible to use not only the background but also certain sounds that are tied to a specific point in space – so the atmosphere will be more saturated and at the same time not overloaded.
How much 3D visualization and the creation of a full 3D walkthrough cost, largely depends on the complexity of the initial work, and on the inclusion of additional elements in it. Today there are quite impressive examples of works on the creation of historical panoramas.